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Black Friday at Omnipack. How Did We Succeed in Handling All of Our Customers’ Orders?

This year's Black Friday results have hardly surprised anyone who observes consumer trends. Just as in every year, sales records in Poland and around the world have been broken and the role of eCommerce in global sales trends has also grown. So, what did the handling of parcels in our warehouse look like on Black Friday?

 

This year's Black Friday results have hardly surprised anyone who observes consumer trends. Just as in every year, sales records in Poland and around the world have been broken and the role of eCommerce in global sales trends has also grown. So, what did the handling of parcels in our warehouse look like on Black Friday?

 

This sales holiday turned out to be a very positive time for our customers - almost all of them recorded a significant peak in the number of products sold.  More importantly, even at these larger volumes, our eStore logistics worked perfectly. A good example of this success is napo gloves - a manufacturer of touchscreen-capable leather gloves. Of course, the general decrease in temperatures was not without significance, as it resulted in an increased demand for the product.  However, there is something else worth bragging about here, Napo gloves recorded a five-fold increase in sales compared with their "normal" sales period. 

 

Filip Jaraczewski, Co-Founder of napo gloves: 

 

The holiday season is the most important time of the year for us. Despite our extensive offer, our product is still quite seasonal - both due to the weather and the fact that gloves are a great gift idea. Of course, we expected more sales, so we are not surprised, but such a big jump is a huge success for us. It's good to know that the product we sell is appreciated by so many customers.

 

According to our analysis, this day can be considered very successful for other sectors as well. The chart below shows the difference in sales between the standard week and Black Week (expressed as a percentage):   

 

Our analysis also shows that the upward trend associated with pre-Christmas promotions, lasts longer every year. In other words - sales have been rising since Monday to reach a peak in each of the following: on Black Friday, over the whole weekend and then on Cyber Monday. Then it falls slightly, but still remains at a very high level. This trend lasts until around December 20.

 

So we see that the focus of one day (Black Friday) now shifts to an entire Black Weekend or even Black Week. That's why preparing the warehouse for a longer, intensified period is such an important part of a comprehensive sales strategy in this intense period.

 

The whole period seen from the perspective of our clients shows that the logistics process that we have worked out together was a total success. The proof of this are seen in the reactions of our clients:

 

Wiktor Dymecki, Member of the Board of HubStyle S.A .:

 

We are very pleased with this year's Black Friday results - in fact, you can even say Black Weekend. What makes us happy is not only the increase in sales, but also the efficient and trouble-free delivery of all our orders on time - and we know that there were many more orders than in a typical period. Although this day is always associated with some kind of tension: "Can we handle it?", "Will we pack and send everything in a timely manner?", this year we enjoyed the sense of assurance that everything was going according to plan.

 

Michał Kuźmiński, Project Manager Muscat:

 

This year's Black Friday in Muscat went very smoothly. Increased traffic and sales in our online store did not cause any delays in the delivery of a Home Fitting Room to customers. The exemplary logistics implemented by Omnipack definitely played a huge role in this.

 

We are looking forward to the results we will be able to achieve together next year and during the upcoming post-Christmas sales.

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